Patent filings show Apple
Patent filings show Apple may be trying to take ownership of a list of potential names for its new mixed reality headset, which is the company’s first foray into a new product category in years.
Four different companies filed trademark applications for the name “Reality One” using their attorneys.
Four more filed trademark applications for the names Reality Pro and Reality Processor according to numerous reports.
Reality Trademarks: Your Key to Selling More
The Apple headset is expected to combine virtual and augmented reality technology
which will make the company competitive with companies like Meta Platforms Inc.
, who provides VR gear. It has been seven years since the company last made big changes in the hardware market with their Apple Watch.
A spokeswoman for Cupertino, California-based Apple declined to comment about the patents. The patents have not yet been approved and there’s no guarantee that Apple’s future products will carry any of the names.
The company has made it apparent they plan on expanding into headsets in the future with recent trademark filings involving realityOS.
The new trademarks were all filed in a similar way, with an incorporation that happened in February with the company filing it in Delaware.
The RealityOS trademark used the last name of a shell corporation that was also used for other filings in this state by entities looking to avoid detection.
To file the trademark paperwork, a process that began in Canada with an original application in February and in several other countries in August.
the company behind the trademarks relied on several big-name and boutique law firms in each operating nation.
In the US, Canada and New Zealand, Apple’s legal team enlisted law firms that have previously helped them.
In New Zealand, for instance, they hired Simpson Grierson as their law firm to file “Reality” and then the corporate name Apple Sales New Zealand.
